My Services and Talents

Motion Graphics & Animation

Video Production

Creative Website Building

Graphic Design

Recent Work

  • Studio 360

    Studio 360

  • Hand in Hand for Syria

    Hand in Hand for Syria

  • École de langues (Language School)

    École de langues (Language School)

  • La Faculté de L’éducation Permanente (Faculty of Continuing Education)

    La Faculté de L’éducation Permanente (Faculty of Continuing Education)

  • Holiday Greeting E-card for La Faculté de L’Éducation Permanente (Faculty of Continuing Education)

    Holiday Greeting E-card for La Faculté de L’Éducation Permanente (Faculty of Continuing Education)

  • Book Trailer: Objects in Mirror

    Book Trailer: Objects in Mirror

My Design Approach

Plan

I start by meeting the client and understanding the client’s specific needs, goals and budget restrictions for the project at hand. Next, research based on the clients industry and their competitors is completed. This information then allows for brainstorming the best design ideas and approach for the clients requirements.

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Design

Following the brainstorming of ideas, I start producing all that is necessary in terms of flowcharts, wireframes, storyboards and even animatics. Moreover, I create timelines and outline the important milestones for the various phases of the project.

Propose

I present and propose my design concept to the client, get their comments and feedback, and then make the necessary changes to the concept accordingly.

Create

After getting the approval from the client, depending on the type of project, I start creating the final product.

Revise

My approach for this step depends on the project. For example, if it is a website, I would test it on all browsers and provide the client a tutorial on how to use it. If it is an animation or video, I proceed by testing them on different media players to make sure quality is consistent.

Deliver

After the completion of the testing and revision phases, I present the final product to the client and deliver it.

"Attentive à nos besoins et soucieuse du moindre détail, Souad a su créer pour nous une présentation à notre image qui nous permet de communiquer dynamiquement et efficacement nos produits et nos services auprès de nos étudiants. Tout en concevant son interface graphique et animée, Souad a pris soin d’organiser et de scénariser l’information de notre présentation. Nous sommes heureux de notre collaboration avec Souad et particulièrement fiers du résultat."

− Diane Chalifour, Directrice des communications et du marketing (FEP) Université de Montréal

"“I loved working with Souad. She took the time to understand my project, offered me clear options, and delivered a book trailer that exceeded my expectations, while working on-time and to budget. It’s also worth noting how effectively Souad was able to work even though we were in different cities, and had to complete the entire project by email. Her communication skills are excellent.”"

− Tudor Robins, Book Author

"Her pleasant demeanor and easy going nature made her a joy for production staff to work with."

− Trudi Klassen, Rogers TV

"Working with Souad on the Rabiosa video project was an amazing experience. Souad has deep knowledge of video making. From the very basic steps of storyboarding, to choosing the right composition, design, colour, sound, to finally making sure that the animation between the frames is perfect. Souad is a perfectionist and does things very fast yet precise! Excellent team player!. I loved working with her and would love to do it again!"

− Erika Balarezo